20 years of Zee Marathi; an extraordinary journey of Marathi GEC
Over the years, Zee Entertainment Enterprises’ Marathi GEC channel Zee Marathi has won the loyalty of Marathi viewers with shows such as ‘Aggabai Sasubai’, ‘Mazhya Navryachi Bayko’, ‘Chala Hawa Yeu Dya’, and ‘Laagira Jhala Ji’.
This year, they have bolstered their programming line-up with two exciting new shows ‘Bhago Mohan Pyare’ and ‘Alti Palti’. Observing the trends in the comedy space, these two new titles by the channel will strengthen their comedy genre offering.
‘Bhago Mohan Pyare’ is the direct sequel to their hit comedy show ‘Jago Mohan Pyare’ and will see the return of veteran Marathi actors Atul Parchure and Sarita Mehendale Joshi who will reprise their lead roles in the show. This time the show will tell the story of a love triangle between a common man, his lady love and a ghost!
Alti Palti is a romantic comedy that will follow the journey of two con artists with a code of honour. The show will explore the duo pull off notorious scams against their fellow con artists.
Zee Marathi’s shows have even received praise from Hindi audiences for their innovative storytelling. In November, 2016, the network launched Zee Marathi HD channel. Last year, it ventured into the drama space exploring mythological, classical, children and comedy genres. Earlier this year in June, 2019, the channel won 15 awards at Maharashtra State's Awards for Commercial Theatre where their shows ‘Hamlet’ and ‘Aranyak’ won the top honours including Best Theatre Play.
Two decades since the launch of the channel and it continues to lead the Marathi GECs. As the undisputed leader in the Marathi GEC space, brands such as BYJU’s, SYSKA LED have opted to partner with the channel to reach Marathi audiences that account for 14% of the television viewing audience.
Zee Marathi’s content has always put the consumer at the centre, putting a magnifying lens on the social issues that are plaguing the Marathi community. This approach has been well received by audiences who continue to remain loyal viewers of the channel even after the implementation of the new tariff regime.
To commitment to social progress extends off-screen as well. In 2013, Zee Marathi launched the U'nch Mazha Zhoka Puraskar – a platform to recognize the work of women across various fields and to bring out their outstanding stories to enlighten and enrich the people of Maharashtra.