11th edition of Pepper Creative Awards announced; 2,000+ entries expected

Pepper Creative Awards Trust has announced the 11th edition of Pepper Creative Awards, the largest creative awards in South India and the second largest in India. Call for entries have been sent to all ad agencies, production houses, printers, photographers in South India. A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper 2017. The last date for receipt of entries is April 5, 2017. 

“We are expecting more than 2,000 entries for the competition, which has become a stepping stone for creative fraternity from this part of the world to take part in other major peer reviewed national and international competitions,” affirmed K Venugopal, Chairman, Pepper Trust. “All leading advertising agencies from South India will take part in Pepper 2017, a unique event when luminaries from South Indian creative fraternity come to a single platform to evaluate and celebrate the success and challenges in a professional manner,” he added. 

Prathap Suthan, the mentor of Pepper Awards and Managing Partner of Bang in the Middle, New Delhi, has played a vital role in bringing Pepper Awards to its current No. 1 position in South India  He has judged many international and Indian creative awards, including the Cannes, Clio, Goafest, etc. His major creations include the Incredible India and India Shining campaigns, among others. 

Addressing the media, Prathap Suthan said, “While we create great films, music and art that are the best in the country, our advertising is far below our potential. Pepper Awards is an opportunity for our advertising professionals to showcase their talents to national audience since it is judged by a team of the finest jury who have judged at Goafest, Cannes, etc.” 

He further said, “It is our responsibility to promote the Awards the way other national awards are being written about. Pepper Awards should become Kochi’s premier event like Kochi Biennale so that it gets prominence like Goa, which is being showcased because of Goafest.” 

Suthan added that Pepper Awards is also a great opportunity for budding professionals to sharpen their skills and hunt for better prospects. 

The competition will be open to categories such as Agency of the Year Award, Advertiser of the Year, Art Director of the Year, Copywriter of the Year, Special Jury Award, Campaign of the Year, Press Campaign, TV Commercial, Corporate AV, Outdoor, Radio, Interactive – Web-based, viral, film craft, POP, Direct Mailer, Photography, Packaging, Logo Design, Unpublished works, PR and Promos. 

Pepper 2017 entries will be judged by a panel of jury consisting of Prathap Suthan, KV Sridhar, and Santosh Padhi. The Award ceremony is scheduled for the first week of May 2017. 

“Unlike yester years, to get maximum participation from Kerala agencies, we have added more categories under Kerala section this year, like Jewellery, Real Estate, Textile, Hospitality, Ayurveda, Media, Animation, Automobile, Healthcare, Public Service, Home Appliances, Financial, Cinema, Retail (Malls and Supermarkets), etc.,” said R Madhava Menon, Chairman, Pepper Awards 2017. The winners will be presented with Gold, Silver and Bronze awards and certificates. 

Trustees Lakshman Varma, PK Natesh, US Kutty, T Vinay Kumar, T Sudeep Kumar and Sandeep Nair were also present at the press meet.


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