101India partners with NDTV Prime for India Unseen

Youth content portal 101India.com in collaboration with India's leading broadcast network NDTV, is presenting a special series called India Unseen on NDTV Prime. The 13 part series will showcase some remarkable stories about people, places, subcultures and all that lies between, from 101India's content catalogue.

India Unseen will celebrate original storytelling through stories of real people such as the barefoot skateboarders of Janwar, the retired postman who built a Taj Mahal for his wife, India’s first female Sumo wrestler, stunt riders who do ballet on bikes, to name a few.

The market for digital content has grown in recent years with a predominant focus on youth. 101India prides itself on becoming a popular content destination for the growing Internet population with its high quality videos that cut across genres.

Commenting on this partnership, Cyrus Oshidar, MD & Chief Creative Officer, 101India.com said, "We are delighted to partner with NDTV Network and widen our consumer engagement on a grand scale. This association will push our stories to a larger audience worldwide who are looking for fresh & diverse content." 

Speaking about this, Shruti Verma Singh, Head – Strategy & Brand, NDTV Prime, said, “NDTV Prime is very excited about this new partnership. NDTV Prime has always been a channel for the young and discerning Indian audience and through this partnership with 101India we wish to bring interesting and unheard stories from across the country to our viewers.” 

Indian Unseen will premiere on Tuesday, December 13 at 9 pm with a repeat on everyWednesday 5pm on NDTV Prime