Woodland to launch its Winter TVC

India’s most iconic adventure lifestyle brand Woodland is all set to launch its TVC campaign for the new winter season. Shot in and around Seattle, USA, the campaign named ‘No Ticket to Explore’ encourages young explores to have strength and a cautious spirit to face long hours of challenges and risks.

The engaging TVC further establishes the brand’s positioning as an inspiring outdoor yet stylish footwear brand for men and women.  It captures the life of a son leaving behind his mundane daily activities and ventures for an adventure, to explore what his father once discovered.  The geography further gave a unique setting and opportunity to explore a number of different terrains for the shoot.

The theme of the TVC is to celebrate adventure, to empower explorers everywhere with passion and motivation. The key underlying message of the campaign is that an individual need not seek materialistic achievement but instead rely on his own sense of excitement and zeal when going on an adventure to explore.

Commenting on the occasion, Mr.Harkirat Singh – Managing Director, Woodland said, “Just as the ad depicts, Woodland stands for the love of travel and adventure. The new TVC is an attempt to strengthen our bond with our customer.”

Conceptualized by Hello Robot, a visual design and storytelling company by Amit Gupta, designed the campaign keeping in mind the values of Woodland. The creative agency has extensively worked with a number of sports and adventure brands and this experience enabled them to add a tremendous amount of value to the overall conceptualization and production of the final film. Amit had also directed the Woodland 2013 Summer TVC 'Why Stop?'