With PAYBACK 'Nothing is pointless' - Time to shop & earn points

Unveils the new brand marketing strategy

PAYBACK, India’s largest multi-brand loyalty program today announced a series of strategic initiatives to reposition itself in the loyalty space to emerge as one of the most sought after loyalty program in the country. With its aim to revolutionize the way people shop in India, PAYBACK has launched its new campaign, “Nothing is Pointless”. As part of this campaign, millions of shoppers across the country will be rewarded for every transaction they make across spend categories and more.

With this new campaign the brand emphasizes on positioning PAYBACK as one stop shopping destination for patrons in India. It is offering them the widest range of categories to shop from and reward them with points for each and every purchase they make with PAYBACK. The campaign which was launched on the digital platform & radio has so far received a tremendous response from the customers hence leading its way to success.

On the occasion Mr. Rahul Rana, CEO  & MD, PAYBACK India says, “As market leaders driven by innovation we need to continuously evolve our proposition to create value for our partners and to create greater value and relevance for our customers. With our new strategy & brand positioning we are aligning ourselves with the changing global marketplace and our customers’ evolving needs to drive PAYBACK program forward. At PAYBACK we're constantly making things better, faster, smarter & more rewarding.

PAYBACK as a brand practices innovative marketing strategies. The company recently launched a new brand campaign ‘Nothing is Pointless’ where it unveiled its revamped portal.

Commenting on new brand thought, Mr. Gaurav Khurana, CMO PAYBACK India says, “The new brand thought comes as a logical next step in PAYBACK’s brand evolution journey. While we continue to be committed to making every customer interaction a rewarding experience; this brand thought marries the core PAYBACK product proposition with the evolving customer need for getting more for every transaction. Additionally keeping in mind the changing demographic and evolving needs of our customer base we want to position PAYBACK as a youthful, fun smart, easy and provocative brand!”

He further added “As a part of our strategy, social media has played and will continue to play a significant role for us. We unveiled this campaign with ‘Point Kya Hai’ as pre-launch and then transformed to Nothing is Pointless. We received a tremendous response for this from all our customers and even non customers”.

In order to cater to growing trend of e -commerce /M -commerce, PAYBACK launched its new and revamped mobile Application offering 24X7 marketing solutions to provide a hassle free shopping experience to its consumers at a click of a button.

The brand has also revamped its portal by developing a more engaging platform for its customer base of 40 million in India. The portal enables easy shopping with over one lakh products to choose from. It gives an opportunity to its customers to browse through PAYBACK INFINITY, an extensive reward catalogue and redeem points against a wide range of attractive products. It also gives an option to choose to partly pay by cash and points in case short of points.

PAYBACK Bingo, the price comparison engine on PAYBACK web portal and App enables its members to compare prices of the products of their choice across leading online shops and buy them at the best price while earning PAYBACK points on every online purchase. The points can also be redeemed with a variety of gifts or vouchers.