Whirlpool introduces new logo, undertakes major brand expansion

Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances, introduced its all new logo which indicates the company’s growth and expansion across categories. The new logo reinforces the idea of being intrinsically simple yet modern and elegant. It is designed to showcase what Whirlpool delivers – appliances that boast of quality, integrity and innovation.

The logo has forgone the ‘Swirl’ above Whirlpool’s ‘W’, which was originally added in 1960 and was a symbol of laundry products. Also, the ring around the middle of the logo has been modified from hook to a continuous circle to resemble a gold ring. This change focuses on the Ring of Promise, which symbolizes Whirlpool’s commitment to deliver products with quality and integrity. The ring strengthens Whirlpool’s promise to every customer, which is to provide the best branded consumer product, in every home around the world.

The new logo further depicts company’s focused approach to capture market space by expanding their product range across categories in the Indian consumer durable industry. The font in the logo has also been changed to give more dimensions.

Sharing his views on the transformation, Mr. Sunil D’Souza, Managing Director, Whirlpool of India said, “The evolution of Whirlpool’s logo signifies change in brand’s attitude by showcasing itself as a progressive, powerful and an innovative company which aims to capture every Indian household. The organization’s motto has been kept at the heart of the change along with a focus on growth and expansion into a wider product portfolio”. He further added, “The new logo signifies the evolving zest of the company to provide brilliant home appliance solutions for every need of consumers. Whirlpool is entering into a new era by expanding its other category products. In India, Whirlpool has got strong foothold in core categories such as washers and refrigerators. We have already introduced innovative products such as Built-in Appliances, Microwaves, Air Conditioners, Water and Air Purifiers. All our products have received tremendous response and shall remain key focus area for the coming years”.

The new logo will be featured on Whirlpool brand appliances and all assets and materials in the future.