WeWork assigns digital marketing mandate to iProspect India

iProspect India, the global digital agency from Dentsu Aegis Network, has bagged the digital media mandate for global shared workspace brand WeWork in India. The account was recently won following a multi-agency pitch. As part of the mandate, iProspect India will handle digital paid media services for WeWork, including search engine marketing, paid social media, display and programmatic with the objective of generating prospective business leads. The account will be serviced from Bangalore. 

WeWork entered India in 2017 and currently has three shared workspace properties – two in Bangalore and one in Mumbai. All the buildings feature intelligently and beautifully designed collaborative workspaces with private offices, conference rooms and other state-of-the-art facilities. 

Commenting on the win, Rubeena Singh, CEO, iProspect India, said, “WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward.” 

“WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energise their employees and their guests. But WeWork is so much more than four walls – providing community, amenities, events, and technology to evolve space into experience. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives,” said Karan Virwani, Director, WeWork (India).