Week at a glance: When the judiciary flexed its muscles…

This week (August 21-26) saw the judiciary take strong stance in some contentious cases. First came the Supreme Court ruling that the practice of triple talaq is unconstitutional. Then came the apex court order that impacts the lives of all Indians, wherein privacy has been ruled as a fundamental right. Twitter reacted with 283,850 conversations on this landmark judgement (https://www.adgully.com/over-280-000-conversations-on-twitter-as-india-celebrates-righttoprivacy-73839.html). 

Meanwhile, striking a blow to self-styled godman Gurmeet Ram Rahim, the CBI Court in Panchkula gave its verdict yesterday (August 25, 2017) that the Dera Sacha Sauda Chief is guilty of rape. The judgement led to wide scale violence and arson in Haryana, Punjab and Delhi by the Dera followers, in which several news reporters and camerapersons were attacked and OB vans of some news channels were destroyed. In a press statement issued, the News Broadcasters Association (NBA) has condemned the assault. 

NBA slams attack on scribes by Dera goons post CBI court’s verdict

Along with the traditional festive season, what can no longer be ignored is the growth of occasion-based marketing and advertising activities. Over the years, product based marketing has been a continuous process – from creating awareness to brand recall. By invoking the brand and the memory associated with it at relevant times, marketers are able to create top-of-mind recall for the brand, thereby increasing the chance for it being bought or consumed. 

Beyond deals – Winning the long term game in occasion-based marketing

With digital showing a steeper growth curve in India, content makers are betting big on the platform and tailoring concepts for the millennial population. Adgully lists 10 web series that are not to be missed in 2017 – some are already breaking the internet by getting viewers’ glued to the digital screens – all thanks to the intelligent storytelling and scripting. 

The 10 web series defining viewing trends in 2017

Jawahar Goel, Chairman & Managing Director, Dish TV India, has written to the I&B Minister, TRAI, BCCI and Competition Commission of India, wherein he has brought to their notice certain issues arising out of the forthcoming auction of telecast rights for the Indian Premier League (IPL) that could create a ‘sole supplier’ monopoly in the market. 

Jawahar Goel decries Star’s bid to monopolise cricket broadcast rights

Zee Entertainment Enterprises Ltd (ZEEL) has consolidated the creative duties for the bouquet of brands in the broadcast business, the ZEEL corporate brand, as well as some of the new business verticals it is building and announced the appointment of Publicis India and Lowe Lintas as its creative partners in this endeavour. 

Meanwhile, Zee TV Americas, the general entertainment channel from the stable of ZEEL for the US, has launched the first English language South Asian reality show, ‘Made In America’. 

ZEE Appoints Lowe Lintas & Publicis India as their Creative Partners

ZEEL ventures into original English language programming in US

Publicis also won the creative duties of Big FM. The agency’s Delhi office will be handling the FM brand’s activities. 

Publicis bags BIG FM’s creative mandate

Anil S Nair, CEO and Managing Partner of L&K Saatchi & Saatchi India, has been inducted into the new Global Leadership Team of Saatchi & Saatchi. The new team under the leadership of Magnus Djaba, Global President, Saatchi & Saatchi, is looking to build the future of the Saatchi brand and its business. 

Anil S Nair inducted into Saatchi & Saatchi Global Leadership Team

Creativeland Asia announced the appointment of Souvik Datta as Executive Creative Director. Based in Delhi, Datta will spearhead the Creative leadership for Delhi-NCR. 

Souvik Datta to head Creativeland Asia’s Delhi-NCR creative leadership

On the heels of the recent Horlicks win, FCB India, in a significant development, announced the appointment of Jyotsana Singh Kaushik, Vice President, FCB India. In her role, Jyotsana will be based in the Gurgaon office and will be leading the business vertical on Horlicks. 

FCB India brings Jyotsana Singh Kaushik as its Vice President

Reality show, ‘Bigg Boss’, is gearing up to return for its 11th Season on Colors. It is learnt that the show is slated to go on air on October 1, 2017, however, the launch date is yet to be announced by Colors. For Season 11, beverage brand Appy Fizz has been roped in as Presenting Sponsor. Oppo Mobiles is the Powered-by Sponsor. 

Colors ropes in Appy Fizz, Oppo Mobiles for Bigg Boss Season 11

Patrika Group has revamped its digital arm – Patrika Digital, which includes all its verticals such as web portals, mobile sites, and mobile apps. Giving its digital platform a complete makeover with both back and front ends being totally transformed, Patrika Digital aims to make news delivery easy, effective and efficient for its users. 

Patrika Group carries out the biggest ever revamp of its digital platform