VW's new Beetle campaign, capitalizing on wedding season

Marriage does come with its rewards: ' is the tagline for the just launched New Beetle campaign.

With the beginning of the wedding season Volkswagen communicates the icon as an ideal gift for this special occasion.

Talking about the new campaign, Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said" The Beetle has been able to trigger emotions like no other car has been able to for decades and it continues to do so across the globe. It is more than a mere car, it is a timeless gift that anyone would love to give to their loved ones and what better occasion than marriage.

The campaign can be seen in print, online and digital and out of home media across six major cities: Mumbai, Delhi, Bangalore, Pune, Hyderabad, Ahmedabad and Hyderabad and will continue until middle of January next year.

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