Uninor offers discounts on phone calls

Uninor has launched dynamic pricing on calls. The company has become the first mobile operator to launch the concept in India. Discounts on a call can change from 5% to 60% by simply crossing a street. At 60% discount, you can call for as low as 20 paisa and never more than 50 paisa.

Within weeks of launching its service in India, Uninor has introduced a radically new concept of "dynamic pricing' that is likely to set a new trend in the pricing of mobile services in India.

Branded as "24X7 Badalta Discount Plan (DP)', it will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis. By putting customers in control of costs, with 24X7 changing discount rates, this could very well change the tariff structure in Indian telecom.

"Customers first and then technology that makes it happen. We make a strong demonstration of this guiding principle with the launch of dynamic pricing," said Stein-Erik Vellan, Managing Director, Uninor.

"With the Dynamic Pricing concept, customers will get much more involved in the way they use our service. It will make an otherwise routine activity exciting ' every single time a customer picks up a phone to make a call," added Vellan.