&TV is all set to add a new dimension to the singing reality shows with The Voice India Kids

Powerful voices will now come out of small packages as &TV presents the biggest platform for kids to showcase their vocal talent to the nation! The channel is all set to redefine weekends with the most dynamic singing reality show Patanjali Herbal Powervita presents The Voice India Kids powered by Surf Excel, starting July 23, every Saturday and Sunday at 9.00 pm.

Taking on the mantle of mentoring this battalion of aspiring young singers are ace music composer-singerShekhar Ravjiani; the most charming and effervescent singer Shaan and the versatile singer and performer Neeti Mohan. It will be interesting to watch these little wonders, however little in size, make heads turn with the power of their Voice! Popular actor Jay Bhanushali and singer-comedian Sugandha Mishra will be seen as hosts of the show.

From the house of Talpa Media and produced by Endemol Shine India, the kids format will see participants from across the country in the age group of 6 - 14 years serenade one and all throughout Blinds, Battles and LIVE. ‘The Voice’ is the purest form of singing reality show where the contestants are chosen solely on the basis of their voice and not appearance.

Speaking on the launch of The Voice India Kids, Mr. Rajesh Iyer, Business Head, &TV said, “The Voice India last year raised the bar with the best singing talent and this year the kids franchise will only further outdo it. These young vocalists are like powerful dynamites waiting to explode on television. The unique format of The Voice, inspiring stories coupled with superlative singing will make it an unforgettable and enjoyable viewing experience for audiences over the weekend.”

The excitement among the three judges is palpable and the response overwhelming. An excited Shaan shared, “I am very thrilled to be back as the coach on the show and I am looking forward to a brand new season of ‘The Voice India Kids’. ‘The Voice’ is the most sought after singing reality show on television and this will be a huge platform for these ‘young guns’ to showcase their talent.”

Being the only female coach on the show, Neeti Mohan expressed, “Kids these days are extremely passionate about music and its overwhelming to see them perform at such a young age without any fear. I am happy that I am a part of such a platform that motivates kids and provides them a direction to pursue their talent. My role as a mentor or a coach will be to teach them the importance of treating this platform as a learning ground.”

Added singer-composer Shekhar Ravjiani, “The Voice India Kids is an ideal platform for discovering young talent and a great opportunity for them to hone their vocal skills. Its amazing to see some exceptionally talented kids with superior voice quality participating from across the country. Im sure my musical journey with these contestants is going to be truly a memorable one.”

With its unconventional approach and slick set-up, The Voice India Kids will find favour with the audience who are always yearning to be thrilled with an exclusive and never-seen-before experience. In this show, one will actually experience, “Size kam hai par dum nahi” as the kids will be seen impressing the judges with their vocal talent. It will really interesting to see how the judges woo their favourite contestants and form their teams. After the mentoring and grooming, the final power lies in the hands of the audiences to choose their favorite voice.

So get ready to embark on a musical journey - a journey with the kids who will strike a chord with every viewer, move them, inspire them and entertain them!