The new Tata Manza ' Has everything say the experts

The new Tata Manza premiers its' commercial tonight! The campaign reinforces the matchless status that the car enjoys in its category. Created by Draftfcb Ulka, the campaign highlights the Manza's unmatched features, led by its new, signature colour, steering control, digital intelligence and Blue 5.

Directed by John Doe and produced by Pumpkin Pictures, The commercial is set in a deserted warehouse in the middle of nowhere. A group of international automobile engineers and executives, led by their no-nonsense boss, scrutinize various aspects of the car ' colour, space, technology, power ' that are absent in other cars. As the tension builds, one cheeky comment by a cocky young engineer is picked up by the sharp-eared boss, resulting in him being literally sent to boot camp. Besides TV, the campaign also releases in print, outdoor, radio and online.

Kartik Smetacek, Creative Director, Draftfcb Ulka said, "The idea behind the commercial comes out of the brand's baseline ' A class apart. We sought to highlight all the unmatched features in the new Manza, but do it in an entertaining, enjoyable way." | By Vanessa Azavedo [vanessa(at)adgully.com]