Telenor India assigns its digital mandate to Zenith

Publicis Media agency Zenith has won the digital mandate of Telenor India, one of the world’s largest mobile operators with over 203 million mobile subscriptions. Telenor India is part of Telenor Group and connects with over 53 million Indians. India is the second largest telecom market in the world and crossed the 1 billion subscriber mark in 2015.

The Indian telecom services market is estimated to touch $103.90 billion by 2020, growing 10.3 per cent annually from 2015 to 2020. India has recorded exponential growth in the past few years.

Telenor’s exposure to global best practices, along with expertise in local markets has made them a leading player in the telecommunications industry. Since commencing operations in 2009, they have consistently been acknowledged for best in class network.

Commenting on the win, Tanmay Mohanty, Group CEO, Zenith, said that the Telenor digital mandate opened up a range of exciting possibilities.

He further said, “It gives us great pleasure to associate with Telenor India, which is a rising ambitious telecom brand in a sector poised for exponential growth. The right digital strategy and execution can make all the difference in this highly competitive category. The telecom market is expected to witness some very exciting times ahead, with Government-led initiatives such as Digital India, Smart City Project, Make in India and payments banks, giving this sector the added fillip. Telenor’s dynamism and innovative approach makes them a wonderful brand to partner with.”

On awarding the business to Zenith, Upanga Dutta, Chief Marketing Officer, Telenor India, said, “Zenith is capable, competent and competitive. We were looking for a media partner that has breakthrough digital marketing solutions, and backs them up with rich insights. Zenith has very strong presence intechnology, analytics, tools and techniques and they are a passionate and driven team. They have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. Their credentials and volume of work say it all. We look forward to them scripting our growth story in 2016.”

Publicis Media India is among the top media groups in the country and  handles a roster of prestigious  clients such as Dabur, Nestle, Micromax, LVMH, Toyota, Hennes & Mauritz AB (H&M), Truecaller and Singapore Airlines.

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