TBWAINDIA awarded silver at APAC Effies for Snapchat counsellors

At the APAC Effies held in Singapore, TBWAIndia’s campaign for Snapchat Counsellors was awarded Silver.

The campaign for Snap Counsellors leveraged the unique attribute of its medium to address a real need among abused youth where they can seek professional help and advice in a discreet manner.

‘Snapchat allowed LoveDoctor.in and Chayn India to create an important platform, which now reaches a previously reluctant group of venerable youth too ashamed to speak of their abuse. With messages deleted in 10 seconds, victims felt safe and secure sharing their stories with counsellors on the discreet platform,” said Govind Pandey, CEO TBWAIndia

Snap Counsellors has been billed as the world’s first teen abuse helpline on Snapchat and has been the inspiration of similar helplines across other markets.

Link: https://www.youtube.com/watch?v=3hTfUei-Ga8&feature=youtu.be

This win comes close on the heels of other recognitions for the platform including: D&AD Impact Awards, Graphite Pencil, Kyoorius Creative Awards, Cannes Cyber Lion shortlist.  

"We're delighted our work for LoveDoctor.in and Chayn India has had such a meaningful impact on the target audience and to be recognised by the industry is an added bonus," said Govind Pandey, CEO TBWAIndia.

"An APAC Effie acknowledging the effectiveness of Snapchat Counsellor on the community is a testimony to the power of disruption, creative passion, and the strength of our talent. We used Disruption® Live processes [KS1] to connect teenagers and counsellors on Snapchat [KS2] giving them a discreet platform to report abuse.”