• Advertising
    Taproot India beefs up team with two senior appointments

    Taproot India has appointed Ninad Umargekar as Head of Strategic Planning. He had spent a few months at Famous before deciding to join Taproot.....

  • Marketing
    New festivals of impulse purchase

    Festive season, traditionally, has been the time for brands to loosen their purse strings to tempt the consumer in many different ways. For high....

  • Marketing
    Taproot sings along with Mahindra two wheelers

    While creating the campaign for Mahindra Gusto scooter and Mahindra Centuro motorcycle, there were two key objectives: First, to establish that....

  • Exclusives
    Goafest 2015, Beyond Controversies

    The three day long Goafest was indeed a success. Last few years have been mired in controversies; the industry was probably divided into two sets....