Tanmay Mohanty

People around the world will spend an average of 800 hours using mobile internet this year – that’s equivalent to 33 days without sleep....

Publicis Media India today announced the alignment of Convonix and Resultrix under the Performics brand. This firmly establishes Performics as the....

Zenith has won the media duties of India’s leading jeanswear brand Spykar. The business was won as part of a competitive multi-agency pitch.....

Following an extensive pitch involving multiple media agencies, Zenith has been selected as the agency of record (AOR) for HDFC Life. This is for the....

The spread of mobile devices and rapid mobile data networks has transformed global media consumption in recent years. 24 per cent of all media....

Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises....

Zenith has published a special edition of its data & insights publication, ‘Global Intelligence’, focused on eight key areas of focus....

In a significant development, leading food and beverage conglomerate Nestlé India has retained Zenith as the AOR (agency of record) for its....

Zenith has predicted that global ad expenditure will grow 4.1 per cent in 2018, reaching US$578 billion by the end of the year in its annual....

Zenith, part of Publicis Media India, has won the media duties of the air purifier line of business of Honeywell. Honeywell is a Fortune 100....

As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26....

Building on The ROI Agency positioning, Zenith recently unveiled a new global approach to communications, supported by a relaunch of the....