Shashi Sinha

Goafest 2019 has finalised the agenda for the three days of festivities at the Grand Hyatt in Bambolim. Like the previous years, this year the....

“FMCG brands have to find their route to consumers through newspapers, which will work very well if used properly.” While globally the....

Preparations are in full momentum for the 14th edition of Goafest 2019, which will be held from April 11 to 13. The Advertising Agencies Association....

The Week 1 performance means that in just 7 days Republic Bharat has made tremendous inroads and on boarded audiences that some established brands....

Shashi Sinha, CEO, IPG Mediabrands India and Chairman, Technical Committee, BARC India was in his true element at The Mobile Media Summit 2018. In....

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018....

Curated by the Advertising Agencies Association of India (AAAI) and The Advertising Club, the 14th edition of India’s premier advertising....

Following a rigorous multi-agency pitch, Initiative, the global full-service media agency network of IPG Mediabrands, has been awarded the media....

Stalwarts in business, marketing, advertising and media got together to celebrate the best in the industry at the sixth edition of IAA Leadership....

“Advertisers look for ROI. For advertisers, investment on television remains the single best source. As every research has shown, ROI on TV is....

Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, has announced a major elevation and restructuring.....

IPG Mediabrands, the media management and data arm of Interpublic Group, has announced a first-of-its-kind data and technology agreement with Nielsen....