Stalwarts in business, marketing, advertising and media got together to celebrate the best in the industry at the sixth edition of IAA Leadership....
BARC India has expanded its TV viewership measurement service by entering a totally new segment beyond traditional viewing at home. Leveraging its....
The Broadcast Audience Research Council (BARC) India today released the much awaited All India data, which includes rural India, a first in the....
The Week 30 data is released today, and its an ideal way to show the accuracy and robustness of BARC India data in context of Fidelity and....
Stalwarts in business, marketing, advertising and media got together to celebrate the best in the industry at the sixth edition of IAA Leadership....
BARC India has expanded its TV viewership measurement service by entering a totally new segment beyond traditional viewing at home. Leveraging its....
The Broadcast Audience Research Council (BARC) India today released the much awaited All India data, which includes rural India, a first in the....
The Week 30 data is released today, and its an ideal way to show the accuracy and robustness of BARC India data in context of Fidelity and....
It’s been a month now since BARC India launched services with week 16 data from a panel of about 12,000 households from cities and towns....
It’s been two weeks since the launch of BARC on 29th April 2015.The data is being compared to older measurement system.Parotosh Joshi....
Currently in its last week of training sessions across Mumbai and Delhi, the team is in high spirits gauging the encouraging and positive response....
In possibly it's first report the newly formed body BARC India has thanked all the broadcasters for the encouragement with their investment in....
As the Broadcast Research Audience Council (BARC) works towards finishing work for the new television audience measurement system, at a special....
As the Nation awaits the launch of a new broadcast audience measurement system, the BARC INDIA team, as part of its build-up strategy just....