Indian Readership Survey

The Media Research Users Council (MRUC) has commenced the fieldwork for the 2018-19 edition of the Indian Readership Survey (IRS). As in the previous....

RED FM has grabbed more than 35% of the market share among radio listeners in Kerala, as per the latest Indian Readership Survey (IRS) 2017-18 on....

The release of the Indian Readership Survey (IRS) 2017 data has given a fresh impetus to print advertising in India. Marketers are looking at print....

After a gap of around four years, the Indian Readership Survey (IRS) has returned. The Readership Studies Council of India (RSCI), formed jointly by....

The release date of Indian Readership Survey has been further pushed back, with the next tranche of data now expected only in the third quarter of....

Increasing media fragmentation and the growing penetration of digital media have changed the media landscape today. While globally print has perhaps....

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations....

The Media Research Users Council (MRUC), a non-profit industry body along with Research Study Council of India (RSCI) announced the release of IRS....

On a recommendation of the Readership Studies Council of India (RSCI), the Media Research Users' Council has decided in principle to award the....