Star Sports partners Subroto Cup to support football's future heroes

~ Football legend Pele to grace the finals of the Subroto Cup ~

Star Sports, the country’s leading sports network, has partnered with the illustrious Subroto Cup as the presenting sponsor of the inter-school tournament. The association underlines Star Sports’ commitment to support and develop platforms for the grassroots development of sport in the country.

Speaking about the association with Subroto Cup, Sanjay Gupta, COO, Star India said: “At Star Sports we are committed to foster a multi-sport culture in India. We believe Sports is a trigger for creating and nurturing outstanding new opportunities for young India and tournaments like Subroto Cup are pivotal to build future heroes of Indian football. We are delighted to partner with Subroto Cup that helps nurture heroes out of the millions of passionate, young sports fans across India.”

This year, the junior football tournament will be solicited by the presence of the legendary footballer Pele. As its special ambassador, Pele will grace the finals of Subroto Cup which will be held on Friday, October 16, 2015.

The Subroto Cup, conceived by Air Force Marshal Subroto Mukerjee, has been conducted by the Indian Air Force annually since 1960. Currently in its 56th year, the tournament is as old as the European Cup. Over the years, the scope of the tournament has been widened to include foreign participation as a logical step forward in an endeavor to encourage budding footballers, and offer them international exposure at a tender age.  As a result of this, teams from Sri Lanka, Bangladesh, Nepal, Afghanistan, Malaysia, Israel, Bhutan, UAE, Uzbekistan, Switzerland, United Kingdom and Ukraine have participated in this tournament in the recent past.

Today, Star Sports is inspiring India to imagine a world where Sports comes first. With one purpose- ‘Believe’, Star Sports is committed to reinvent the cricket experience and develop a multi-sports culture in India with investment in premium sports content, multi-platform access and the development of local leagues. Since 2014, Star Sports has made significant progress towards making India a multi-sport nation with the launch of Star Sports Pro-Kabaddi League, Hero Indian Super League and a renewed commitment to cricket with the renewal of the ICC rights for the next 8 years.

Through partnership with Subroto Cup, Star Sports will further support India’s promising football talent that will compete in this prestigious junior football tournament annually.