Spykar and Rising Pune Supergiants Collection Unveiled

Spykar, the largest and most popular Indian jeanswear brand is amidst an incredibly exciting moment this year. The Brand is associated with the Rising Pune Supergiants, the new IPL team led by Mahendra Singh Dhoni  for the  seasons – 2016 and 2017

The team of Rising Pune Supergiants unveiled the special Spykar RPS line in Delhi at ITC, Maurya on 3rd May’16.  The joining of hands of cricket and fashion amidst fashion connoisseurs of the industry, the Brand patrons, designers – was truly a spectacular event!!

An adventurous denim moment begins this season with Spykar- RPS  De-struct(ured) range.The entire range features casual rips, fraying, coloured wefts and rugged textures that have a flamboyant streak which is tasteful. The collection delivers an individualistic approach, a contemporary appeal with its signature finish - the ripped & repaired denims are bold & definite-to-impress style, this summer.

The energy, exuberance & the style the team exudes resonates well with the newly launched RPS- Spykar line.

Speaking about the launch Mr. Sanjay Vakharia, (COO- Spykar) says, “We are extremely excited to partner with the IPL team Rising Pune Supergiant for the launch. The collection promises to deliver the commitment of the brand and we are extremely glad to put on a show that creates a mark in the jeanswear industry this year too.

The RPS team is an unusual blend of power and poise. Not to forget, it is led by the man himself, M.S. Dhoni. Apart from being a youth icon, Dhoni is a style icon today. He commands respect from the youth like no other. Thus, this association with RPS will definitely prove to be a rewarding one and could be pivotal in bolstering the strong foothold that Spykar already has in the world of jeanswear.

The deal is a strategic win for both the parties in the arrangement. Spykar addresses the ever dynamic Indian youth market while RPS is a team of young, focused & revered players with great attitude, strength & passion for the sport.

Commenting on the partnership, Mr. Raghu Iyer, CEO of RISING PUNE SUPERGIANTS said, “ We are extremely glad to partner with Spykar. We have a  strong team which has high potential, similar to brand attributes of Spykar - which is synonymous with the youth of this Country. The RPS Spykar collection is definitely a trend setter for the season.”

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing