Softbank infuses Rs 100 crore into Housing.com

Real estate platform Housing.com has announced that it has secured a fresh round of funding from Softbank, its largest investor. The new Rs 100 crore infusion will well-capitalise the company to drive its new strategy and growth plans.

Commenting on the development, Jason Kothari, Chief Executive Officer, Housing.com, said, "Softbank is one of the world’s largest and most successful investors. Their continued support as both investors and advisors to Housing.com is invaluable to us and signifies their long-term commitment to the Company. We are now well-capitalized to aggressively execute on our focused strategy and growth plans and believe 2016 will be a great year for the company.”

The company has established a focused strategy on buying and selling homes, the largest and most lucrative segment of the real estate market.   With 85 million visits in 2015 and 1.7 verified listings to date, the highest in the market, Housing.com is building scalable revenue streams around its world-class product, market leading demand and supply, and is also going deeper in the value chain towards facilitating and fulfilling transactions.

In addition, Housing.com acquired the largest online community for real estate (India Real Estate Forum), a popular CRM for developers (HomeBuy360), and a leading data analytics and due diligence company for real estate (Realty Business Intelligence). These companies and their unique capabilities will be leveraged to further the company’s strategy and growth plans.

Over the last few months, Housing.com has been rapidly building its business, such as expanding its senior management team to include highly seasoned executives, establishing a strategic multi-year partnership with MCHI and CREDAI, the largest real estate developer body in India, creating the first virtual real estate expo that resulted in gaining 60,000 home buyers, released a first-of-its-kind innovative branding solution for premier developers called Brand Falcon, and the company is now working with over 40,000 developers and agents.