Scarecrow bags creative duties of ALT Balaji

Scarecrow Communications has won the creative mandate for ALT Balaji, Balaji Telefilm’s newest digital venture. The agency was shortlisted after a multi-round pitch process, following which Scarecrow was brought on board.

While Scarecrow will be handling the creative mandate, brand identity of ALT Balaji has been created by branding and design firm Mangoblossom Design.

Speaking on the win, Manish Bhatt, Founder Director, Scarecrow Communications, said, “Today, the entire world is shifting to the digital platform for their entertainment. Balaji Telefilms has a rich legacy of producing the most favoured content on a large scale for multiple platforms – from television to films. And with ALT Balaji, they’re gearing up to entertain the digital audience as well. Scarecrow is really enthused to be part of this ambitious and exciting brand vision.”

Nachiket Pantvaidya, CEO, ALT Balaji, added here, “We’re excited to work with Scarecrow Communications and look forward to doing cutting edge creative work with them that will launch and build ALT Balaji for its consumers, both in India and overseas.”

ALT Balaji will create highly differentiated, original digital content for the entire connected ecosystem spanning mobiles, computers, tablets, smart TVs and game stations. Through this endeavour, Balaji Telefilms will go beyond the current themes of television entertainment to set a new benchmark with younger, edgier and smarter contemporary content.