Salt Brand Solutions bags communications mandate of Sakal Media Group

Maharashtra’s largest independently owned media group has appointed Salt Brand Solutions to represent its communications.

Salt Brand Solutions will be spearheading the creative strategy and communication for the Pune based Sakal Media Group. The Group’s extensive portfolio includes – Sakal, Sakal Times, Gomantak, Gomantak Times, Magazines, Saam TV channel and foundations namely DCF, YIN, SILC, Tanishka and Madhurangan.

Mahesh Chauhan, Founder, Salt Brand Solutions said, “Our engagement with Sakal has been a journey of discovery. What appears to outsiders as a regional media group is actually a dynamic media conglomerate that is transforming itself into a media-ecosystem aimed at creating real, sustainable change on ground. We are eager to bring this story alive to all key stakeholders. Besides, I consider it an honour to be associated with an institution like Sakal.”

“We were impressed by Salt’s thorough understanding of the brand and our ambitions. The team is young and enthusiastic with some great creative work to showcase.” said Jwalant Swaroop, CEO, Sakal Media Group.

The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English. The newspaper was established in 1932.

Salt Brand Solutions is a young holistic communications organisation founded in 2011, that aims to be the best new age business partner for its clients.