Saatchi & Saatchi to drive the brand communication for Skoda India!
As part of the mandate, Saatchi & Saatchi will handle Skoda's entire portfolio including Fabia, Laura, Yeti and Superb. In addition to the existing brands, the agency will also play a key role in creating buzz for any new car brands that will be launched and other corporate initiatives.
Talking about the win, Kamal Basu, CEO, Saatchi & Saatchi India says, "Skoda has been a brand with a lot of 'mystique' in India. Unraveling this to the country is an exciting journey that we at Saatchi & Saatchi are looking forward to."
Commenting on this development, Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi India said, "It's a huge honour and responsibility to be given the creative duties of a legacy brand like Skoda. We look forward to the task before Saatchi & Saatchi to turn Skoda into a Lovemark."
Regarding the selection of Saatchi & Saatchi, Tarun Jha, Head - Marketing, Skoda Auto India said, "Skoda Auto, with the unveiling of its new logo and corporate identity, has embarked upon a new journey across the world. The 'New Power of Skoda' is part of a global strategy and will give the marque a more potent role in the life of the Indian customer. After a wonderful decade, Skoda Auto India is all set to go to greater strengths. We see Saatchi & Saatchi as a strong partner which will help us achieve this objective."
Confirming this, Thomas Kuehl, Member of the Board - Sales & Marketing, Skoda Auto India Pvt. Ltd. said, "Skoda Auto India is looking for strong partners to help it achieve its ambitious plans in India. Saatchi & Saatchi has been our strategic planning agency and we see them as the right fit to also take on the creative mandate on the brand."
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