RMAI Announces Flame Awards Asia and Leadership Awards 2016
Rural Marketing Association of India (RMAI) announced the winners of the 7th edition of Flame Awards Asia and Flame Leadership Awards 2016, during a gala evening on March 11, 2016 in New Delhi. Over 300 Business leaders, corporate, GOI & leading rural marketing agency representatives attended the presentation ceremony.
Vritti Solutions bagged maximum six golds, followed by four by PHD Media and three by JWT. Impact Communications topped the charts with 14 awards including 2 golds. Other Gold winners are Accenture Services, Apollo Tele Health Services, Ayurvet Ltd, Coromandel International Ltd, Grey RC&M, ICAR, MART, Ministry of Agriculture & Farmer Welfare, Netcore Solutions, OMD India, Smriti Television Media & Films Ltd.
Rural Development Academy of Bangladesh, Market Access Providers Ltd., Bangladesh and Lemon Pvt Ltd from Nepal won metals in overseas categories.
Commenting on the awards, S Siva Kumar, CEO ITC (ABD) and Jury Chair, Flame Awards Asia said “It was good to see the way technology was leveraged innovatively by several companies to reach out the rural consumers, as well as the depth of engagement with them to build brands across different categories.”
RMAI also felicitated Business leaders, industry professionals for their extraordinary contribution in Rural Marketing & development sector.
S Siva Kumar and RMAI office bearers presented Flame Leadership Awards 2016 to Arvind Sonmale, MD & CEO at SAFL; R S Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation (AMUL); Ram Mudholkar, President, DuPont South Asia and Regional Business Director, DuPont Crop Protection; Dalveer Singh, Head Experiential Marketing, APAC at GroupM; K S Bhatia, Founder, CEO, Pumpkart.com; C S Sadasivan, Chief Executive Marketing, J K Lakshmi Cement Ltd; Osama Manzar, Founder & Director, Digital Empowerment Foundation; Bhushan Chandorkar, DGM Market Activations, Mahindra & Mahindra Ltd; Sharad Agarwal, Chief Executive Officer, Hindustan Latex Family Planning Promotion Trust; Muntasir Bhuiyan, COO, Market Access Providers Limited, Bangladesh and Venkat Ram Vasantavada, President-Agribusiness, Deepak Fertilizers and Petrochemical Corporation Ltd.
In his welcome address, Sanjay Kaul, President RMAI spoke about the renewed direction that RMAI has taken in terms of being more relevant to the changing needs of the industry. He also highlighted that all major new knowledge initiatives undertaken by RMAI in last two years stemmed from this need of “Rethinking Rural”. Commenting on Flame Awards Asia he said, “Flame Awards has now expanded its reach to immediate subcontinent thus enabling cross sharing of best practices among rural marketers operating in similar markets.”
Standard Assessment Procedure (SAP) paper developed in collaboration with key stakeholders and KPMG was released during the event. Rahul Saigal, Group COO, Geometry Global & Encompass Network and SAP Task Force leader said, “RMAI is planning a voluntary accreditation process for members. This is directed towards ensuring further improve the quality of work we deliver as an industry.”
Event was managed by Event Crafter and presented by JCB and powered by Maruti Suzuki India Ltd. The award ceremony was followed by a cocktail & dinner.
|
S.No |
Company |
Category |
Campaign Name |
METAL |
|
1 |
Vritti Solutions Ltd |
Best use of technology for rural reach |
Syndicate bank Ludhiana Activity |
BRONZE |
|
2 |
Mahindra & Mahindra Financial Services Limited |
Community empowerment & development initiative |
Swasthya Bima Jagruti Abhiyan |
BRONZE |
|
3 |
Bajaj Auto Ltd |
Consumer Engagement @ retail |
POWER KA NAYA NAAM "BAJAJ GENUINE PARTS" |
BRONZE |
|
4 |
Geometry Global India Pvt Ltd |
Consumer Engagement @ retail |
Vodafone m-pesa - Project m-power |
BRONZE |
|
5 |
Indian Oil Corporation |
Consumer Engagement @ retail |
XTRAPOWER RURAL CARD |
SILVER |
|
6 |
PHD India |
Digital & Technology (Best digital campaign of the year) |
Active Wheel- Lo Kar Lo Baat |
GOLD |
|
7 |
DIGITAL QUOTIENT |
Digital & Technology (Best digital campaign of the year) |
Jubiliant Jivanjor Achievers’ Club |
SILVER |
|
8 |
OMD India |
Direct Marketing (Mobile & Digital) |
Stayfree Stay Ahead Helpline |
GOLD |
|
9 |
GroupM Dialogue Factory |
Direct Marketing (One to One) |
Greenlight Sunking EID |
BRONZE |
|
10 |
Market Access Providers Ltd |
Direct Marketing (One to One) |
DOVE Litmus Challenge |
SILVER |
|
11 |
WaterHealth India |
Direct Marketing (One to One) |
Unnati Campaign |
SILVER |
|
12 |
Impact Communications |
Education and Awareness imitative programme for rural patient & practitioners. |
GSK Ostocal Nanhe Champions |
BRONZE |
|
13 |
Impact Communications |
Education and Awareness imitative programme for rural patient & practitioners. |
Abbott Thyroid On wheels |
GOLD |
|
14 |
Hindustan Latex Family Planning promotion trust |
Education and Awareness imitative programme for rural patient & practitioners. |
Boat and Mobile Van ferries Good health |
SILVER |
|
15 |
Akshamaala Solutions Pvt Ltd |
Effective use of technology in Agriculture (Livestock Initiatives) |
Potash 25 (Mosaic Fertiliser India Pvt Ltd) |
BRONZE |
|
16 |
Ministry of Agriculture and Farmers Welfare |
Effective use of technology in Agriculture (Livestock Initiatives) |
Nowcast - Extreme Weather Alerts |
BRONZE |
|
17 |
Ministry of Agriculture and Farmers Welfare |
Effective use of technology in Agriculture (Livestock Initiatives) |
Crop Insurance - An Integrated IT Solution |
GOLD |
|
18 |
Impact Communications |
Effective use of technology in Agriculture (Livestock Initiatives) |
Apollo Har Kadam Mein Hai Dum |
SILVER |
|
19 |
MART |
Farmer Connect (Contact programme/Initiative of the year) |
Pi Abhiyan"Uttam Kheti Samridhh Kisan" |
BRONZE |
|
20 |
Grey RC&M |
Farmer Connect (Contact programme/Initiative of the year) |
Arjun Nova Farmer Connect Program |
GOLD |
|
21 |
Grey RC&M |
Farmer Connect (Contact programme/Initiative of the year) |
Mahindra Jashn Josh Ka |
SILVER |
|
22 |
Vision Force |
Farmer Connect (Contact programme/Initiative of the year) |
Krishi Mahotsav 2015 - Farmer Welfare & Agri Development Dept, Govt. of MP |
SILVER |
|
23 |
J Walter Thompson |
In-Film Campaign of the Year |
Suraj Ki Gullak (International Finance Corporation) |
GOLD |
|
24 |
Coromandel International Ltd |
Innovative Lab to Farm model for farm profits |
ROI campaign |
GOLD |
|
25 |
ICAR-Indian Agricultural Research Institute |
Innovative Lab to Farm model for farm profits |
From Lab to Land |
GOLD |
|
26 |
Rural Development Academy, Bangladesh |
Innovative Lab to Farm model for farm profits |
Rural Women Led Seed Business |
GOLD |
|
27 |
Coromandel International Ltd |
Integrated Campaign of the Year |
Promotion of Organic manure usage - Godavari Gold |
BRONZE |
|
28 |
Vritti Solutions Ltd |
Integrated Campaign of the Year |
Goodknight Fastcard Pandharpur Activity |
GOLD |
|
29 |
Lemon Pvt Ltd |
Integrated Campaign of the Year |
Dabur Real School of Nepal 2015 |
SILVER |
|
30 |
PHD India |
Integrated Campaign of the Year |
Rin Career Ready Academy |
SILVER |
|
31 |
WaterHealth India |
Integrated Campaign of the Year |
Unnati Campaign |
SILVER |
|
32 |
J Walter Thompson |
Last Mile Initative of the Year |
Har Ghar Pachuchay Suryoday: The Second Sunrise (International Finance Corporation) |
GOLD |
|
33 |
Hindustan Coca-Cola Beverages Pvt Ltd |
Last Mile Initative of the Year |
PROJECT REACH |
SILVER |
|
34 |
ITC Ltd (ABD) |
Last Mile Initative of the Year |
PROJECT REACH (Choupal Haat) |
SILVER |
|
35 |
Usha International Ltd |
Last Mile Initative of the Year |
Integrated Rural Distribution |
SILVER |
|
36 |
Geometry Global India Pvt Ltd |
Long Term Campaign of the Year |
KHUSHIYON KI DOLI |
BRONZE |
|
37 |
Market Access Providers Ltd |
Long Term Campaign of the Year |
Lifebuoy School of 5 |
GOLD |
|
38 |
PHD India |
Long Term Campaign of the Year |
Kan Khajura Tesan |
GOLD |
|
39 |
Impact Communications |
New on ground property of the year |
Boost Race |
BRONZE |
|
40 |
J Walter Thompson |
New on ground property of the year |
Suryoday Quality Assured Solar Lights (International Finance Corporation) |
BRONZE |
|
41 |
Market Access Providers Ltd |
New on ground property of the year |
Odommo Jersey Design Contest |
BRONZE |
|
42 |
Smriti Television media and Films Pvt Ltd |
New on ground property of the year |
Maxima power Chellenge |
GOLD |
|
43 |
GroupM Dialogue Factory |
New on ground property of the year |
Greenlight Sunking Ujaale Ki Udaan |
SILVER |
|
44 |
Impact Communications |
OOH Campaign of the year |
SC Johnson Blue Corridor |
BRONZE |
|
45 |
OMD India |
Pharma & Health Innovation in Rural reach |
Stayfree Stay Ahead Helpline |
BRONZE |
|
46 |
Apollo Tele Health Services |
Pharma & Health Innovation in Rural reach |
Himachal Pradesh Tele Health Services Program |
GOLD |
|
47 |
Impact Communications |
Pharma & Health Innovation in Rural reach |
Abbott Thyroid on Wheels |
SILVER |
|
48 |
Impact Communications |
Product Seeding |
Cadbury Seeding |
BRONZE |
|
49 |
Impact Communications |
Product Seeding |
ENO Dhaba |
BRONZE |
|
50 |
PHD India |
Promotion and Activation (Brand Awareness) |
Active Wheel- Lo Kar Lo Baat |
BRONZE |
|
51 |
Grey RC&M |
Promotion and Activation (Brand Awareness) |
Mahindra Chota Chodo Bada Socho |
GOLD |
|
52 |
Vritti Solutions Ltd |
Promotion and Activation (Brand Awareness) |
Goodknight Fastcard Pandharpur Activity |
GOLD |
|
53 |
Geometry Global India Pvt Ltd |
Promotion and Activation (Brand Awareness) |
3 Roses - Godavari MahaPushkaram - 'Sip of Strength' |
SILVER |
|
54 |
GroupM Dialogue Factory |
Promotion and Activation (Sales Promotion) |
Greenlight Sunking EID |
BRONZE |
|
55 |
J Walter Thompson |
Promotion and Activation (Sales Promotion) |
Mahindra Supro - Family bhi, Business bhi |
GOLD |
|
56 |
Vritti Solutions Ltd |
Promotion and Activation (Sales Promotion) |
Emami Navratna - Nashik Kumbh Mela activity |
SILVER |
|
57 |
Anugrah Madison |
Promotion and Activation (Sampling& Trial Generation) |
MARICO-NIHAR SHANTI SARSO KESH TEL AND NIHAR SHANTI AMLA TEL |
BRONZE |
|
58 |
Vritti Solutions Ltd |
Promotion and Activation (Sampling& Trial Generation) |
Godrej No 1 - Nashik Kumbh Mela Activity |
GOLD |
|
59 |
Vritti Solutions Ltd |
Promotion and Activation (Sampling& Trial Generation) |
Iodex-Pandharpur Activity |
GOLD |
|
60 |
Anugrah Madison |
Promotion and Activation (Sampling& Trial Generation) |
Colgate-Karod Daant Calci Lock Campaign |
SILVER |
|
61 |
GroupM Dialogue Factory |
Promotion and Activation (Small Budget) |
Greenlight Sunking Ujaale Ki Udaan |
BRONZE |
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn