Reebok EasyTone combines your Virtual world to tone its Facebook fans!

If the only thing stopping you from exercising regularly and correctly is the company of a partner to sweat it out with you, then there is nothing stopping you anymore. After redefining toning for women with EasyTone footwear and apparel, Reebok is back again with a very unique online concept for Easytone ' "Tone your Avatar'. This application, available on the Reebok India facebook page, takes social medium of consumer engagement to a different level. In simple words, it allows your VIRTUAL world meet the REAL you and help you get a great body without having to go anywhere!

Through this application, you can create your Avatar and start a daily fitness regime for both the VIRTUAL and the REAL you. Your virtual avatar does a set of 14 different exercises which helps the user follow a strict toning and calorie burning regimen. This is showcased through videos of your avatar exercising. By following these exercises you are keeping your "VIRTUAL' avatar and the "REAL' you toned and in shape. The fixed workout schedule followed by the Avatar is advised by a Reebok certified fitness instructor and is targeted at helping a user burn upto 200 calories in a 20-30 minutes workout. If a person repeats the workout twice he or she can even burn upto 400 calories in a day!

Commenting on this new consumer engagement tool, Sajid Shamim, Brand Director, Reebok India said, "As a brand we are high on consumer engagement and constantly focus on new ways to reach out to our target group. We are also very keen on leveraging the digital platform to have one on one conversation with our consumers and hence the inception of Reebok EasyTone ' "Tone Your Avatar'. This application will encourage users to embrace fitness in a fun way & personalized manner, in the comfort of their homes, with their own Avatar as their partner!"

The unique thing about this application is that it links your real fitness level with the fitness level of your virtual Avatar. For example, if you're being lazy one day and don't wish to exercise, not only will you be putting on the bulge, but so will your Avatar. If your virtual avatar does not get her daily dose of exercise, she will start putting on weight and become more fat and surely you wouldn't want to return to an unhealthy avatar of yours. Reebok EasyTone through this Avatar application will for the first time create connect between "REAL' and "VIRTUAL' life such that the "Real" self gets impacted in a positive manner that goes beyond sheer entertainment. The brand hopes that users will tremendously enjoy watching their Avatar get fit or fat depending on the regularity of their own workout. The whole concept is aimed at encouraging a user to exercise regularly with her Avatar and become toned.

Reebok has created this application in line with concept of Reebok EasyTone ' Better Body with Every Move. The Reebok EasyTone footwear helps tone key leg & butt muscles by using advanced balance pods built into the shoe. The Easytone apparel uses Reebok's proprietary ResisTone„¢ bands to create resistance with every move. These bands create resistance which is designed to help tone and strengthen upper body muscles and encourage better posture and body alignment. Doing the workout with your Avatar in Reebok EasyTone footwear and apparel will also enhance the effectiveness of your workout.

So go ahead and create your very own exercise partner. Stay toned, stay in shape in the comfort of your home, in front of your own personal computer with Reebok EasyTone. Log onto www.facebook.com/officialreebokindia and click on Reetone tab. Start toning now!

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