Rediffusion appoints Vishal Anam to Head BAV Insights!

Rediffusion-Y&R continues to invest in strategic planning by augmenting its team of experts. The agency has just appointed Vishal Anam to head its Brand Asset Valuator® (BAV) division. Vishal comes with over 10 years of consulting and quantitative research experience. He joins a team of in-house experts who have worked at major consulting companies in the past like Ernst & Young.

Prior to joining Rediffusion, Vishal worked at Nielsen where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.

Commenting on the appointment, Gautam Talwar, Chief Strategy Officer at Rediffusion, said: “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”

Vishal Anam, Head of BAV at Rediffusion, said: “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”

Rediffusion has plans to unveil BAV® 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size.