Red FM takes on the issue of public urination with Ek Number Walls
Red FM has now taken up the civic issue of open urination on walls that is a common sanitation problem. Almost every street in Delhi NCR – big or small, famous or infamous – has a wall made for overflowing bladders to relieve themselves. To embarrass such miscreants, Red FM put up walls of revenge termed as ‘Ek Number Walls’ – the wall that throws back water on the person who pees on the wall. Every time someone came to pee on the wall, a surprise was showered back and the wall sprays back water on them.
These ‘Ek Number Walls’ are spread across different locations in Delhi NCR basis feedback from the listeners that these walls have offensive pee stench. Red FM intends to take this initiative across its key stations in the network in the coming weeks.
Commenting on this initiative, Nisha Narayanan, COO, Red FM, said, “‘Ek Number Walls’ is yet another innovative and disruptive initiative the content and marketing team has come up with. It truly reflects what Brand Red stands for and is ‘Bajaate Raho’ to its core. Even with new sanitation facilities available, the menace of peeing on the walls is rampant in Delhi-NCR. So, Red FM decided to take up this civic issue and bring it to the fore in an interesting manner, converting some of these infamous walls into ‘Ek Number Walls’, which pee back water on the person who pees on it.”
Earlier this year, Red FM’s campaign against the menace of potholes had gained huge traction. Red FM RJ Malishka’s ‘Mumbai tula BMC var bharosa nahi ka’ song hit out at the Brihanmumbai Municipal Corporation for not being able to improve road conditions in Mumbai, especially during the monsoons.