Racold appoints WATConsult as its Digital Agency

In a recent announcement, WATConsult bagged the digital marketing mandate for Racold, India's Largest Water Heating Solutions Provider. WATConsult (part of Dentsu Aegis Network) is known for offering 360 degrees solutions and experience in digital space. WAT Consult will manage creative, internet and social platforms including website, search optimization, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from agency's Mumbai office.

Racold believes digital is not only the new way of doing things but it is becoming a preferred way of doing things, may it be buying grocery or buying forex for international vacation.  As India’s leading water heating solutions providers we want to leave no stone unturned to take our digital journey to the next level. Mandate was won post a rigorous multi-agency pitch and basis the rankings WAT is appointed.

Mr. Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited said, “We are happy to announce that we have selected WATConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. Wat Consult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of RACOLD in digital space to the next level. We plan to focus on “engagement” levels of our audiences i.e. consumers, influencers, channel partners in digital space. We have had a great 1st half with our TVC video views touching 10 mn views online and now we would like to enhance the consumer experience and brand engagement to a next level. Our focus remains on key markets and product categories we operate in today along with social media platforms, website experience and searches on web pages.  ”    

While Mr. Rajiv Dingra, Founder and CEO, WATConsult added,”We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brand     promise and deliver on key brand goals."

WATConsult, which recently completed 10 years, is India’s leading and most awarded digital and social media agency founded by Rajiv Dingra in the year 2007. A part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of digital media marketing. It has won 7 Agency of the Year awards over last 4 years which include ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017 and Marketing Agency of the Year at MCube 2017.