R K SWAMY Media Group adds Shriram Capital's media account to it's kitty

The R K SWAMY Media Group recently won the Shriram Capital assignment, following a multi agency review. Shriram Capital is the holding company for the Shriram Group's financial services entities, and it is seeking to enhance its brand image. The campaign across multiple media includes print in leading business dailies, airport displays, online and television. The campaign has already commenced and will continue well into 2011.

Commenting on the selection, G S Sundararajan, Managing Director of Shriram Capital Ltd., said, "We perceived R K SWAMY's strengths in the areas of understanding their clients' unique needs and drawing up a positioning framework that appropriately reflects these thereby creating an excellent platform for distinctly differentiating them in their respective industries. Having chosen R K SWAMY amongst an array of other very keen contestants, they have vindicated our confidence by positioning Shriram Capital very well in the media space. We are confident that this positioning will be the foundation on which the Shriram Group's Financial services businesses will continue to flourish and grow in the medium term as well".

Chintamani Rao, President, R K SWAMY Media group said, "The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses, and it is our objective to communicate its unique business philosophy to the public."

R K SWAMY Media Group comprises Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor. It is part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With around 1100+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.