Popular celebs dazzled at the SonyLIV Refreshed Brand Identity Launch Party

SonyLIV, the complete digital entertainment platform for audiences across genres hosted the most entertaining party of the year to celebrate the refreshed brand identity and renewed brand ethos “We LIV to Entertain” (#WeLIVtoentertain).  With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs – that for robust, high-quality entertainment. In order to create top-of-the-mind recall, SonyLIV also launched a highly riveting brand film with a clown -  the eternal entertainer, at the heart of the film, driving home the message that Kamaal dikhaana, Kamaal ka kaam hai (It’s no mean feat to keep everyone entertained). Mr. NP Singh- Chief Executive Officer, Sony Pictures Networks  Pvt Ltd and Mr. Uday Sodhi -Executive Vice President and Head - Digital Business at Sony Pictures Networks India Pvt Ltd made the announcements.