PlayUp India is out to gather screams from fans of the Indian Cricket team

PlayUp, global leader in live and interactive social mobile gaming, has launched India's largest and unique campaign to cheer for Team India called Scream for Team India. The basic premise of the campaign is to gather screams from fans of the Indian Cricket team in support of the Men in Blue for the ICC World Cup 2011. PlayUp is all set to take the cricket excitement in India to the next level as the campaign will actively engage cricket aficionados, who by showing their support for the national cricket team, can get to be a part of a record setting event, which aims to enter the Limca Book of Records.

The Scream for Team India campaign looks to set the record with the most number of screams by a nation in support of team India at the ICC World Cup 2011. It will run on three platforms (online and offline), with a toll-free number to call and register your scream, a micro-site and an outdoor activity where vans will be deployed across major cities like Delhi, Mumbai, Bangalore and many more. Entries can be made at each platform. The campaign will register every entry in order to account for the world record. The campaign activity period is of 45 days, at the end of which, data will be made available for audit. In just 10 days of the launch of the campaign on February 19, 2011, 5000 screams and 3000 videos were recorded.

PlayUp has always come up with innovative products to engage sports enthusiasts and has always been at the forefront, when it comes to creating engaging experiences for fans. Adding on to the continuous innovations in sports and entertainment industry, Scream for TEAM India will be an effort to motivate Team India in winning the World Cup. Interactivity for this campaign is further enhanced with social features that integrate the experience of cheering for Team India with popular social networking platforms.

Besides this, one lucky winner will get a chance to watch an IPL match with PlayUp ambassador Jiah Khan. For the contest, Facebook will be an important part as only those entries which are liked by minimum 11 people will be eligible to be counted for announcing the winner.

Commenting on the launch of the campaign, Rajat Kulshrestha, CEO, PlayUP INDIA, said, "The popularity of cricket in India is unprecedented. And with this in mind, we decided to come up with an innovative campaign that will not only engage the cricket enthusiasts, but will also provide them with a platform to cheer for the Men in Blue. Besides making the best use of technology & innovation, by using the digital space in the form of popular social networking platforms, the campaign will surely get a boost as it will further enhance the connect with the sports enthusiasts."

During the ICC World Cup 2011, PlayUp is active with its unique product catalogue PowerUP, Next Wicket and 6UP that has created an exciting & engaging experience for Indian cricket fans watching live sport. The PlayUp products have added a new and thrilling interactive dimension to watching live sports.