&pictures Comes to the Rescue of Men Stuck in Love Triangles

Have you ever been in a love without the entry of a third person? If no, don’t worry because you are a part the majority population that struggles with love triangles. It is said that where there is love, there is a love triangle, but did anyone tell you that where there is a love triangle, there is &pictures? Most of us fear getting ‘Friendzoned’ by our lady love but this time, India’s Biggest Blockbuster Movie Channel is turning things around. Before your love ‘Friendzones’ you for a third person, the channel will help you ‘Bhaizone’ him.

 To promote the World Television Premiere of critically acclaimed actor Rajkummar Rao and beautiful singer-actor Shruti Hassan’s recent film ‘Behen Hogi Teri’, &pictures launches a unique and quirky initiative to add the fun-element to an existing love triangle. The film is a romantic comedy and will premiere on Sunday, 3^rd September at 8 PM. The concept, which is based on the film’s title and theme, will essentially allow a user to send a Rakhi on behalf of his lady love, to the other guy, thus Bhai-zoning him. This social media initiative, which will go live on Friday, 25^th August, is a fun-take on relationships and the fear that comes with it. The viewers can log on to http://www.andpictures.in/BHT and can participate by filling the details of the person they want to send a Rakhi to.

 Behen Hogi Teri is a funny take on the age old practice of considering your neighbor as your sister. Watch what happens when Gattu (Rajkummar) tries to convince Binny (Shruti) and the neighbourhood that he is a prospective groom for her.

Don’t miss the chance of Bhaizoning the third person in your love life.

~Catch the World Television Premiere of ‘Behen Hogi Teri’ on Sunday, 3^rd September at 8 PM only on &pictures~