Pepsi is the most recalled brand after the first ICC World Cup match: Ormax Study

As per the study, the top 5 brands recalled at an Unaided Level were Pepsi, Vodafone, Airtel, Lay's and Reliance.

The 5 brands which scored the highest on Ad Likeability were - Cadbury's Dairy Milk Silk, Pepsi, Vodafone, Hero Honda and Reebok.

Day After Cricket is an industry-wide syndicated study that measures the advertising effectiveness on cricket ' World Cup 2011 & IPL 4. The track for the study is being conducted daily during the event, across 9 cities - Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Kolkata, Hyderabad, Bangalore and Chennai. The TG for the study is 15-44 year olds, Males and Females, SEC AB.

The daily and weekly reports focus on TOM recall, Unaided Recall, Ad Likeability and Innovation Association Recall. The mid and end-tournament reports will focus on macro understanding and analysis of cricket advertising.