OLX Partners With Qyuki to Create 'Journey Back In Time - #Reliveyourpassion

Leading multichannel network and digital agency – Qyuki, partnered with Olx, India’s largest marketplace for used goods, to launch a digital short film ‘JOURNEY BACK IN TIME - #RELIVEYOURPASSION' that brings out the emotional bond between a father and his son through their passion for motorcycles.

Vikram Rathor, a stunt coordinator from Rajasthan is the protagonist, who is passionate about motorcycles especially vintage bikes. Years after his father’s passing he tries to reconnect with his childhood memories by buying a bike like his dad used to own and turns to the Olx app to search for used motorcycles of that era

Passion and emotion are the central themes here embodied in the love for motorcycles and the bond between the father and son. The film struck a chord with viewers immediately and in less than two weeks has 30 lac views across Facebook and Youtube and continues to be shared actively on social media

Commenting on the release, Sagar Gokhale, Network Head, Qyuki said, “This was a really special film for us.  I totally connected with protagonist and I am sure there are many bike enthusiasts who feel the same way. Its magical when a brands message can be woven so beautifully into great content”

Said Gaurav Mehta, Chief Marketing Officer, OLX.in, “The pre-owned two-wheeler category is a large and growing segment online. The relationship motorcyclists’ share with their bikes is a mix of ‘Jazbe aur Jazbaat’  (passion and emotion). The film beautifully brings out this emotional connect between a father and son that lingers on through a vintage motorcycle and transcends from being an ad to really shareable content.”