Namaste India Desi ghee and ADK Fortune tempt the god of death
Namaste India is a dairy brand marketed by Rohit Surfactants Private Limited (RSPL). Pure desi ghee is an important product in the brand’s portfolio. The taste and flavour of Namaste India desi ghee is what makes any food product irresistible to the palette.
Staying true to the brand’s ethos, Namaste India has just launched their ‘Mann Phisal-Phisal Jae’ campaign targeted at chefs and homemakers across the country.
The ‘Man Phisal-Phisal Jae’ film tells a quirky and light-hearted story of a clever and cunning old lady who tricks the Yamraj (the God of death) into not taking her with him to the afterife once her time has come. She lures him with aaloo-poori, gajar ka halwa and ladoos till he has a change of heart and spares her life, just so that he can keep visiting and enjoying her food made from Namaste India Desi Ghee.
Commenting on the campaign Mr. Manoj Gyanchandani, Managing Director, RSPL says “All said and done, food made with real desi ghee can never be compared to anything else in terms of taste. At Namaste India, we strive to provide the purest form of desi ghee that one can buy. The communication was intended to bring a smile on people’s faces while communicating the aspect of irresistibility of food made from good ghee”.
The campaign has been conceptualised and executed by ADK Fortune. Adding to what Mr. Manoj has to say, Akashneel Dasgupta, ECD and Sr. V.P., ADK said “The food can never devoid of temptation. We were working with this basic insight that good food melts everything – even the staunchest of hearts. The film is just an exaggerated story on the insight which might bring about a few chuckles”.
The campaign released this month will be supported by other mediums apart from the film.
Agency: ADK Fortune
Managing Partner: Subroto Pradhan
Creative: Akashneel Dasgupta, Akshat Chopra, Rajanish Kumar Jain, Prasenjit Bordoloi, Ritesh Narang
Servicing: Ankit Saxena