My FM firms up presence in North with stations in Hisar and Karnal

My FM, the radio division of Dainik Bhaskar Group, launched two new radio stations in Haryana last month – Hisar (July 29, 2016) and Karnal (July 30, 2016) – under the Phase III licenses won by the company. My FM won a total of 13 new frequencies in the first phase of Phase III auctions, thus making it a seven state and 30 cities network.

Speaking on the launch of the new stations, Harrish Bhatia, CEO, My FM, said, “With the two new stations, we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this, we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets.”

He added, “We are a strong customer-centric organisation and invest a lot in understanding the taste and needs of our customers; this approach has helped in building in a strong differentiated product and thus come up with the campaign, ‘Aapki Marzi’, that was initiated to understand listeners preferences in these markets and design highly specialised and focused content as per the choice of the listeners of the city. We aim to enjoy undisputed leadership across the new stations as we do across our all existing ones.”

My FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought – ‘Abhar Kaan Khush’ – was rolled out on July 29 in Hisar and on July 30 in Karnal through print ads, outdoor, human banner.

The My FM team decided to celebrate the launch with who’s who of the city and clients, the evening witnessed performances by Ali Brothers and Fasal Band.