Mobile media - the next big thing

According to most top management executives in India - the respondents of the survey conducted by CellStrat, a mobile consulting and technology strategy firm, around 53 per cent of the survey respondents said that this will be the case in 1-3 years, while only nine percent thought that it is already a mass market. This indicates a massive upside in production and consumption of mobile media over next 1-5 years.

Today there are a lot of questions vexing the CIOs and Marketing Managers in leading firms about mobile media. The 'CellStrat Annual Mobile Media Survey - 2009' is the first of its kind Market Research project in India, that intends to answer such questions by surveying the top innovative firms in the Indian marketplace as to what works and what doesn't when it comes to mobile media.

The survey respondents were a mix of top management executives ranging from CEOs, MDs, VPs, GMs, Mobility Heads and Directors of top companies in India, from sectors ranging from Media, mobile, telecommunication, hi-tech, travel, hospitality, BFSI, education, to retail, healthcare, automotive industry.

The survey also showed that majority (88 percent) of the executives access web on their mobiles. The primary mobile web usage by corporate executives is for browsing (74 percent) followed by search (59 percent) and directions (29 percent).