MOBEXX Awards gearing to bring Mobile Marketing to the forefront
The surge of mobile in India is on an accelerated growth curve. Newer technology is emerging on a regular basis and so are newer opportunities for harnessing the power of mobile by brands to grow their business and customer connect. Today, mobile phones have become an integral part of the digital marketing matrix and are witnessing increasing spends on this medium.
Recognising this growing march of the mobile, Adgully has partnered with MMS (Mobile Marketing Summit) for the first edition of MOBEXX – an industry awards event to honour excellence in Mobile Marketing and Advertising.
Commenting on the launch of MOBEXX, Jaswant Singh, Country MD, Comexposium India, said, “Mobile advertising has been outpacing ad spends on other media and is a boon to advertisers to connect with consumers on their most preferred first screen. While there is a lot of room for growth for both existing and emerging technologies, being innovative is really the way for companies to make their mark. MOBEXX Awards are a step in awarding the best mobile marketing work and MMS is proud to associate with Adgully to recognise the best in mobile marketing.”
On coming up with MOBEXX Awards, Bijoya Ghosh, Founder, Adgully, elaborated, “We saw tremendous traction for our inaugural edition of DIGIXX Awards earlier this year. From the industry feedback that we got, we realised there is an urgent need for industry recognition for the extraordinary level of work that is seen in mobile advertising and marketing that can no longer be a mere sub-set of digital awards. Hence, we are announcing MOBEXX to give work done on mobile it’s much deserved due.”
The MOBEXX Awards will recognise and celebrate the best of the best work in mobile marketing and advertising that create an exceptional user experience that is moving, deeply engaging, and/or interactive. The winning work ultimately serves to educate the marketplace about what works and why in digital advertising, as well as inspire the community by pointing to future trends and where the industry is heading.
Watch this space for further announcements regarding MOBEXX Awards.