MiD DAY puts errant Rickshaw drivers to task; Re-launches MiD DAY Meter Down Campaign

MiD DAY, has re-launched its Meter Down Campaign. The campaign will be launched as a joint programme with the traffic department and the RTO. This years Meter Down campaign aims to take on the uncouth auto drivers to teach them a lesson. The campaign will go on for a period of four weeks and aims to garner support from the citizens across the city. According to MiD DAY, people have more anger towards rickshaw drivers mainly for reason such as tampered meters, refusal to ply and also for their rude behaviour. This campaign is an effort to teach the errant rickshaw drivers a lesson.

MiD DAY will identify key locations in the city where all the concerned authorities will be present to reduce the hassles caused to the citizens. The authorities will be present at these areas at peak timings in the morning and in the evening when most of the office travellers are trying to get to office or back home. The offenders will be levied with strict fines. Some serious offences could also lead to cancellation of their licenses.

Last years MiD DAY Meter Down campaign, which targeted the taxi drivers, received overwhelming support. In a span of just one month, the campaign saw as many as 1,551 cabbies being booked for refusing fares across the city. In addition about 317 taxi drivers' licenses were cancelled. MiD DAY followed up tirelessly with each department to ensure that the errant drivers are booked to task.

Speaking on the re-launch of the of MiD DAY Meter Down Campaign, MiD DAY Infomedia Limited MD & CEO Manajit Ghoshal says, "MiD DAY is a local city newspaper and therefore it is our endeavour to cater to issues pertinent to the people of the city. MiD DAY Meter Down campaign is an effort to resolve issues that a Mumbaikar faces on a daily basis. The last season saw great response from the city and we are more than happy to launch this campaign once again as people have again started facing a lot of issues with the rickshaw drivers. The kind of success that the campaign received last year makes us hope that this campaign will make a stronger impact.

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