Madison Media bags media mandate for Xiaomi

Madison Media has been appointed as the media agency of Chinese smartphone maker Xiaomi. The mandate includes print, television and radio. The agency’s Bangalore office will be handling the business. 

Though there is no official confirmation, industry sources have pegged the account size at an estimated Rs 100 crore. 

Xiaomi is the world’s 4th most valuable technology start-up after it received $1.1 billion funding from investors, making Xiaomi’s valuation more than $46 billion. Xiaomi entered the Indian market in July 2014, launching on e-commerce portal Flipkart. It has grown to become fifth largest smartphone manufacturer in 2017.