Lowe Lintas assigned Micromax’s creative mandate after CLA parts ways

A day after reports of Creativeland Asia parting ways with Micromax owing to payment issues appeared in the media, the smartphone manufacturer has brought on board Lowe Lintas to handle its creative duties. A top official of Lowe Lintas has confirmed the news to Adgully. 

Along with Micromax, Lowe Lintas will also be handling the creative mandates for Cyanogen Inc and Micromax Informatics’ Yu Mobiles. 

It may be noted here that in November 2015, both Micromax and Lowe Lintas had mutually decided to end their five-year long association. In January 2016, CreativeLand Asia was appointed as Micromax’s creative agency. As part of this partnership, CLA handled the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process.

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