LIQVD Asia assigned digital media & marketing mandate for RR Kabel

LIQVD Asia, a digital driven marketing communications agency, has bagged the digital media and marketing mandate for RR Global’s signature brand, RR Kabel. The win comes on the back of a multi-agency pitch that was held over a period of two months, with nine different agencies meeting the managing team of RR Group and presenting their respective strategies.

RR Kabel is a premier wire & cable company and is considered a pioneer in wire design, technology and application. The company manufactures wires & cables and other electrical consumer durable products.

Commenting on the development, Kirti Kabra, Director, RR Kabel, said, “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realised that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, LIQVD Asia provided the most germane approach that met our business objectives. LIQVD Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

Arnab Mitra, Managing Director, LIQVD Asia, remarked, “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

Rashmi Putcha, Co-founder, LIQVD Asia, added here, “Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months.”