LG’s ‘Astronaut Video’ celebrates 20 years with 104M views

On the special occasion of LG India’s20^th anniversary, the company had rolled out a unique ‘Astronaut video’ showcasing brilliantly how dreams come true with LG. The digital video which featured across LG’s website and other digital platforms including its social media channels, has received an overwhelming response from viewers and has hit 104 million views. 

This record viewership reiterates that LG has yet again struck the right chords with Indian consumers and understands their story like no other brand. The digital video tells the tale of every Indian home and LG’s products being an integral part of the consumers’ journey. LG has not just sold products, but the dream of a better lifestyle to all its consumers, and this feat is clearly demonstrated by the record views the video has received.

The idea of the unique video is heartwarming and familiar. LG’s 20-year journey in India has been told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. It traces the journey of a girl from the year 1997 to 2017. The little girl dreams to reach for the stars after watching the inspirational journey of the famous Indianastronaut, Kalpana Chawla on LG Golden Eye TV. Infact, the LGTV is one of the things which her mother sells to make money for her daughter’s dream, though it leaves them both sad. As they move onward,they realize that LG’s presence is always a part of their surroundings. The little girl, with her dedication goes on to become an astronaut at NASA, just like her idol. While she undergoes rigorous training, she finds herself surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. With this story, LG salutes the loving bond in Indian families.

Mr. Kim Ki Wan, Managing Director, LG Electronics India said, ‘’The Astronaut video telling the tale of the sacrifices of Indian families for their loved ones, has found immense appreciation with viewers by receiving 104 million views. This record viewership is a token of love which the consumers have for brand LG. It proves that every Indian consumer has been able to associate with this heart touching video. As a company, we base our initiatives in customers’ insights and this video was dedicated to honour their dreams.We would like to thank them for their love and appreciation for this video.’’

Mr. Amit Gujral, Head Corporate Marketing, LG Electronics India said,‘’LG’s Astronautvideo receiving 104 million views is a proud moment for us. This gesture from the viewers proves that the video is a true representation of their emotions, aspirations and journey. Moreover, it showcases how much the consumers love brand LG as their trusted partner. It is very reassuring for us at LG and encourages us to make their aspirations a reality and continue to live up to our brand promise - Life's Good.’’

The video is truly an innovative means of celebrating the 20-year long bond between LG and its consumers. It reminds us in a unique way how dreams have and continue to come alive with LG. LG has always been a companion along the journey of its consumers and this commercial delivers a strong message in this direction. LG has truly been an integral part of every Indian’s dream.

On the special occasion of LG India’s20^th anniversary, the company had rolled out a unique ‘Astronaut video’ showcasing brilliantly how dreams come true with LG. The digital video which featured across LG’s website and other digital platforms including its social media channels, has received an overwhelming response from viewers and has hit 104 million views. 

This record viewership reiterates that LG has yet again struck the right chords with Indian consumers and understands their story like no other brand. The digital video tells the tale of every Indian home and LG’s products being an integral part of the consumers’ journey. LG has not just sold products, but the dream of a better lifestyle to all its consumers, and this feat is clearly demonstrated by the record views the video has received.

The idea of the unique video is heartwarming and familiar. LG’s 20-year journey in India has been told through an inspiring story of a single mom and her daughter who goes on to become an astronaut. It traces the journey of a girl from the year 1997 to 2017. The little girl dreams to reach for the stars after watching the inspirational journey of the famous Indianastronaut, Kalpana Chawla on LG Golden Eye TV. Infact, the LGTV is one of the things which her mother sells to make money for her daughter’s dream, though it leaves them both sad. As they move onward,they realize that LG’s presence is always a part of their surroundings. The little girl, with her dedication goes on to become an astronaut at NASA, just like her idol. While she undergoes rigorous training, she finds herself surrounded by LG’s wide range of products for her comfort and care. The video ends with the girl, who is now grown up and an astronaut, gifting a brand-new LG OLED TV to her mother as a gesture for her sacrifices. With this story, LG salutes the loving bond in Indian families.

Mr. Kim Ki Wan, Managing Director, LG Electronics India said, ‘’The Astronaut video telling the tale of the sacrifices of Indian families for their loved ones, has found immense appreciation with viewers by receiving 104 million views. This record viewership is a token of love which the consumers have for brand LG. It proves that every Indian consumer has been able to associate with this heart touching video. As a company, we base our initiatives in customers’ insights and this video was dedicated to honour their dreams.We would like to thank them for their love and appreciation for this video.’’

Mr. Amit Gujral, Head Corporate Marketing, LG Electronics India said,‘’LG’s Astronautvideo receiving 104 million views is a proud moment for us. This gesture from the viewers proves that the video is a true representation of their emotions, aspirations and journey. Moreover, it showcases how much the consumers love brand LG as their trusted partner. It is very reassuring for us at LG and encourages us to make their aspirations a reality and continue to live up to our brand promise - Life's Good.’’

The video is truly an innovative means of celebrating the 20-year long bond between LG and its consumers. It reminds us in a unique way how dreams have and continue to come alive with LG. LG has always been a companion along the journey of its consumers and this commercial delivers a strong message in this direction. LG has truly been an integral part of every Indian’s dream.