Indiatimes 58888 bags exclusive mobile rights for ICC World Cup 2011

The rights, acquired from Reliance Communications Limited, include mobile content services including SMS, voice & video alerts, live audio commentary, mobile content downloads and 2G and 3G services.

Other services to be offered by TIL include World Cup theme as Ring Back Tone, Cricket Trivia & Predicta-based contests, Post Match Analysis and Mobile Marketing advertisements. Reliance Communications (BSE: RCOM) is the Global Partner for the ICC Cricket World Cup 2011.

"Indiatimes has an exclusive and extensive network services on 58888 and is the largest aggregator in India for infotainment content, it is therefore a strong natural choice for us distribution partnership. We believe that with media strength alongside, Times will bring great value to the mobile subscribers," said Mahesh Prasad, President, Reliance Communications.

Commenting on Reliance Mobile's association with ICC Cricket World Cup 2011, Mr. Anil Pande, Head VAS, Reliance Communications said, "We Indians are extremely passionate about cricket and we at Reliance Communications are committed to enhance our customers' experience in the passion for the game that binds every Indian, in India and globally. This new format of cricket has captured the interest of not only the youth, but all age groups, becoming a bundled family event. As ICC's 'Global Partner' till 2015 we are proud to be associated with the game that is growing in popularity across the World".

"The World Cup begins on 19th of this month and with over 500 million subscribers now, we hope to see significant traction from the users for content downloads. We are talking to operators to make the content available on various platforms," said Rishi Khiani, CEO, Times Internet Limited.