India’s Next Top Model gets sponsor heavy in its third season
After bringing back the era of Supermodels to India with its first two seasons, MTV, India’s biggest youth brand, is back for the third season of India’s most awaited runway feast, India’s Next Top Model.
CBS STUDIOS INTERNATIONAL has licensed the India format rights for the worldwide hit dramality series AMERICA’S NEXT TOP MODEL to Mumbai-based BULLDOG MEDIA & ENTERTAINMENT for the third season. INDIA’S NEXT TOP MODEL will be produced by Bulldog and will air every Saturday at 7pm only on MTV INDIA.
In its latest season, along with becoming the definitive fashion-based reality series in the country, India’s Next Top Model has also proven itself to be an attractive destination for sponsors as leading brands in the country have grabbed the opportunity to be associated with the show. Along with Livon Serum, the leading serum for Salon Finish Hair, as the title sponsor, Selfie Expert and Leader, OPPO as Co-Presenter, Lotus Make-up, the leading cosmetic brand along with Hike Messenger as a powered for this season of the show.
The upcoming season of India’s Next Top Model where ‘Fashion gets Tough’ follows the journey of ten beautiful young girls as they transform into ramp- ready professional models. The show will be presented by the quintessential diva, Malaika Arora and judged by India’s original supermodel, Milind Soman and Bollywood’s favorite photographer, Dabboo Ratnani while the contestants get mentored by the perfectionist, Anusha Dandekar and tough task master, Neeraj Gaba. The show that over the last two seasons have given the Indian fashion some exciting new faces such as Danielle Canute, Jantee Hazarika and Pranaiti Rai.
Speaking about the return of the show, Raj Nayak, COO – Viacom18 said, “Fashion is one of the cornerstones of youth culture. And when the country’s biggest youth brand sets out to find the country’s next big fashion icon in the form of India’s Next Top Model, it is but natural that brands pertaining to fashion, beauty and lifestyle would want to be associated with us. MTV’s unparalleled reach where the youth is concerned and our creative prowess which helps us translate brand messages into fun content are reasons why we see the kind of support we get from our sponsors season after season.”
Elaborating on the show, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “Since the time of its inception, India’s Next Top Model has been a superhit with audiences across the country. The very fact that we have contestants participating in the show from across the country – including the North East, is a testament to the fantastic reach and wide appeal this show has. This season, we are extremely delighted to have on board Malaika Arora hosting the show and Milind Soman and Dabboo Ratnani taking on the mantle of judging the talent. With a brand new panel of established fashion icons judging the contestants, one can see how the show is growing from strength to strength. It makes us extremely happy to see Livon return as the presenting sponsor on the show and have brands such OPPO, Lotus Make-up and Hike Messenger joining us on this journey. Judging by how well the last two seasons of the show did, I’m sure India’s Next Top Model Season 3 is going to be more exciting than ever before!”
Bulldog Media and Entertainment Co-founder and Executive Producer Akash Sharma, said: “Once again we are excited to bring the ‘America’s Next Top Model’ format to India for a third season. Specially adapted for the Indian audience, India’s Next Top Model is a transformation series not a modeling competition, where we take ordinary girls and follow their journey to the top of the high stakes world of fashion/ modeling. The success of the global franchise is evident with ‘America’s Next Top Model’ coming back for its 24th season and we aim to achieve that in India as well. We are proud to be associated with CBS Studios International, iconic youth brand- MTV India, and amazing sponsors to bring INTM3 back to its loyal audiences.”
Anuradha Aggarwal, Chief Marketing Officer, Marico Limited, said, “The Livon girl believes in being vivacious, vibrant and looking fabulous at all times – Livon wants to be this young girl's constant companion, to give her salon finish hair, anytime, anywhere. Livon has partnered with MTV’s marquee show ‘INDIA’S NEXT TOP MODEL Season 3’, the super-style destination for young girls. Through this collaboration we wish to connect with the young millennials and provide them with a platform to showcase their talent, and offer them an opportunity to find the model within.”
Commenting on the tie up with India’s Next Top Model, Will Yang, Brand Director, OPPO Mobiles India Pvt. Ltd. said, “OPPO is a Young and Fashionable brand and it is always a pleasure to associate with youth-centric and fashionable shows like India’s Next Top Model. OPPO is an emerging brand and collaborating with this show will help both of us in reaching out to the young audience and embark on a new journey in the fashion world. I would also like to congratulate all the models who will be part of the show and wish them all the very best.”
Having provided fresh talent with a platform to showcase their ability to set the runway ablaze in its first two seasons, the third season of India’s Next Top Model looks more promising than ever with tasks and challenges matching international standards. With the theme of ‘Fashion gets tough’, this season not only promises to transform the lives of many young girls out there but also provide them with the confidence to own the world.
Tune in to India’s Next Top Model to see how Fashion Gets Tough every Saturday at 7 PM only on MTV!