How India Shopped During Festive Season 2016

CouponDunia, a leading cashback destination of India has come up with its annual infographic detailing about how the country shopped during the festive season.The infographic covers everything from the top 5 categories to the top 5 brands to the top 5 upcoming cities.

Every year, the Diwali festive season sees India’s top e-retailers lock horn in the battle for supremacy in the fast-growing e-commerce sector, and this year was no different. Discounts and deals combined with the festive spirit across the country saw a large number of consumers flocking online to take advantage.

The Big Sales Trivia:

Flipkart Big Billion Days

  • Televisions were one of the most purchased products, with consumers spending a total of Rs. 1.96 Cr. on new sets.
  • Samsung trumped Xiaomi and Motorola to the first spot as consumers most preferred smart phone brand.
  • Android consumers out-shopped their iOS counterparts in camera, spending a total of Rs. 33.63 Lacs

Amazon Great Indian Festival

  • Gamers and tech enthusiasts preferred Amazon when it came to buying video games and computers over Snapdeal and Flipkart, spending a total of around 14.8 Lacs on it.
  • iOS shoppers trumped Android counterparts when it came to shopping for baby products.

CouponDunia has over 2200+ online stores on its platform. It’s 6 million registered members have earned a combined total of over 40 Cr. cashback on out clicking and shopping via CouponDunia.

Speaking on the same, CEO Sameer Parwani said: “Every festive season, we add to the delight of CouponDunia members through our own cashback festival. The Grand PaisaWapsi festival offered extra additional cashback over and above the discounts offered by some of the biggest online merchants with the aim of maximising savings for each & everyone. We are truly proud by the numbers achieved in savings for our members.’’


Marketing
@adgully

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