Honda introduces new Ad campaign for its New Honda City 2017

Honda Cars India Limited (HCIL) introduced its new Ad campaign titled ‘Worlds Ahead’ for its New Honda City 2017. Built on the Grand Concept of “Advanced, Energetic and Smart”, the New Honda City 2017 will delight the discerning customer with its wide range of high-technology exterior and interior features, such as advanced integrated LED DRL, inline LED headlamps, LED fog lamps, new 16-inch alloy wheels with wider tyres and best-in-class interior features, including an advanced touchscreen infotainment system, called the Digipad.

The company has received amazing customer response for the New Honda City 2017 with more than 8000 bookings in past 3 weeks. The TVC has been created by Dentsu One Pvt. Ltd.

Objective of the campaign

The Honda City has been one of the most celebrated sedans in the country with a legacy of more than 19 years. The new Honda City 2017 with its class leading features, redefined not just the segment but the category. As such the objective of the campaign was to highlight the City as being leagues ahead and above the competition.

Excerpts from Company Spokesperson-

“First introduced in India in January 1998, Honda City has brought joy to over 6.5 lakh customers across the country and has been the country’s most successful sedan. There has always been high acceptance amongst the Honda loyalists regarding the additions and upgradations we introduce with every variant of Honda City. The launch campaign “World’s Ahead” will specifically appeal to younger buyers, hence, this City communication has been developed in a way that resonates with younger audience who is an achiever whom people would like to emulate. With this, we are sure that the new variant will further strengthen the bond with our esteemed customers,” said Mr. Jnaneswar Sen, Sr. VP – Marketing & Sales, Honda Cars India Ltd

Excerpts from Agency Spokesperson-

“The City is India’s Sergey Bubka, the Russian Pole Vaulter. Like him, the car is always beating it’s own game. With its class-defying features, the new Honda City 2017 has gone leaps and bounds ahead of its competition. The campaign celebrates this thought and shows the protagonist, like the car, driving in a world of his own, as the lines in the end of the film conclude, “Your world is different from the rest because you are and always have been Worlds Ahead” said Titus Upputuru, NCD, Dentsu One

“This Honda City is a definitive segment-defying car and to showcase this - the communication had to make a higher-order statement to truly put it in and different plane thereby repositioning the rest as mere ordinary. The new Honda City ushers a new world of itself with superlative technology and remarkable design”, said Mr. Abhinav Kaushik, Senior Vice President, Dentsu One.