Hindi GECs woo viewers with beefed up content line-up in October
With festivities galore, Hindi GECs have had a busy time sprucing up their content with new show launches, television premieres of latest Bollywood releases and much more. The shows span various genres – family drama, reality shows, romance and more.
The month of October saw Zee TV strengthening its bond with viewers with the launch of a new ideology, encapsulated in the tagline – ‘Aaj Likhenge Kal’. The channel unveiled its refreshed look on October 15, which sports an orange hue and encourages viewers to draw from their own inner strength and take charge of their destinies.
Zee TV has further expanded its prime time band to 6.30 pm with the launch of two new shows – ‘Jeet Gayi Toh Piyaa Moore’ and ‘Bhootu’. The channel has also covered its late prime time band with ‘Dil Dhoondta Hai’ at 10.30 pm. In the pipeline is one of its marquee shows – ‘Dance India Dance’, which will go on air on November 4. The show will replace the immensely popular singing talent hunt show for kids, the long running ‘Saregamapa Li’l Champs’, which will have its finale on October 29.
Colors has been seeing great traction with its reality show, ‘Fear Factor – Khatron Ke Khiladi: Pain in Spain’. The much awaited ‘Big Boss Season 11’ went on air this month with the theme of ‘Padosis’. Salman Khan is back as the show’s host. The channel has also strengthened its weekend offering with the launch of game show ‘Aunty Boli Lagao Boli’. On the fiction front, the channel expanded its prime time with two ‘non-typical’ Colors shows – ‘Tu Aashiquii’ and ‘Ishq Mein Marjawan’. Also on the anvil are a new reality show, ‘Entertainment ki Raat’, and a family drama, ‘Na Aana Iss Desh Meri Lado’.
Star Plus has come up with two new reality shows – ‘Dance Champion’ and ‘The Great Indian Laughter Challenge’. The channel has also strengthened its late prime time slot with the launch of Vikram Bhatt’s serial, ‘Dil Sambhal Ja Zara’. The channel will soon come up with new shows ‘TEDTalk’,‘Meenu Mausi’ and ‘Ikayavan’.
Sony Entertainment Television has seen a boost in its gross viewership on the back of popular game show, ‘Kaun Banega Crorepati’, now in its 9th season, as well as talent hunt show, ‘Super Dancer Chapter 2’. With ‘KBC Season 9’ now moving towards its conclusion, Sony TV is gearing up to launch teo new shows – ‘Hasil’ and ‘Ek Deewana Tha’. Historical show ‘Porus’, ‘Prithvi Vallabh’, and ‘Rishta Likhenge Hum Naya’ are the new shows in the pipeline.